Real Estate SEO or SEO for Real Estate can be difficult but not impossible, especially when you have the right Digital SEO company helping you to lead the way to get your Real Estate business in front of your new and potential clients. Clients should be finding you and calling you. Not the other way around.
You can tackle SEO for yourself or your build your own team, but it will require a lot of research, diligence and persistence and at least some type of experience in SEO. Time and energy that can be spent in your actual business or career as a Real estate professional, whether broker, agent or investor. You may not have the time nor the expertise to create and implement a thorough Digital SEO Strategy, you may want to invest in hiring an experienced, trustworthy AND affordable SEO digital marketing company such as Digital SEO Strategies to help guide you and implement the work. Having us, Digital SEO Strategies as part of your team can definitely be an incredibly worthwhile investment because it's such an affordable SEO Strategy , we'll even help you to avoid the common SEO traps and scams out there.
SEO is good for Real Estate professionals, however you have to be wary of a few bad actors out there who target the Real estate industry because they know many real estate agents and investors are not well-versed in SEO, but they know they need to drive sales through their website and internet presence in a very competitive field. Many brokers, agents, investors and other real estate professionals as a result have gotten burnt and seven scammed resulting in lost faith in SEO. In the midst of this high competition, many SEO scammers prey on unsuspecting brokers, agents and investors, often locking them into expensive monthly programs with promise of high rankings for obscure keywords that won’t drive any sales.
With that said there are honest and affordable SEO companies out there such as Digital SEO Strategies and Real Estate SEO is neccessary and it works. People search online for what they need and not to mention everybody is connected via IPhones, Androids, Blackberrys, IPads, GPS, Navigation devices, Tablets, Laptops and desktops. In their cars, homes, pockets and purses. Is your web presence where your potential clients and customers are searching? If not they can't call you and they won't. For Real Estate professionals it should be a no brainer. Having a good internet presence means you haveclaimed your place or piece of real estate online.
A Digital SEO strategy in this day and time is critical for any real estate professional or business whether large or small. If potential and new clients are looking for the type of services that you may provide in your area and don't know your name or the name of your website (if you have one) they will do one thing for sure and thats search for what they want via keywords or phrases and those will either be linked to you or your competition. Having quality citations about your business on the web is equally important. If they can't find you under those search words or phrases then obviously they can't call you and will call who they find...your competition. Not to mention 95 percent of people searching for products and services rarely go beyond the first page or sometimes the second page of search results. Oh and perhaps you may say that you rely on word of mouth and referrals and thats working for you...well the new word of mouth and referrals are from the internet! You have to be found in order to be referred to or talked about and new or potential clients and customers hearing about you for the first time will almost always look you up online before making a final decision and you better be there...it's expected.
90 percent of buyers start their real estate search online according to the National Association of Realtors. Again SEO for real estate agents and professionals is vital, critical and neccessary for continued growth and longevity in business and careers today. Higher rankings = visibility = success = financial rewards.
Now many Real Estate professionals and individual agents rely on strictly brand recognition of their parent brokerage and perhaps team branding to drive new business, targeting specific locations or regions, and try to differentiate services based on certain needs or demographics, like first-time home buyers or elite homes. That and PERSONAL Branding is the best combination enabling real estate professionals to differentiate themselves, be successful, and bring in a lot of business.
SEO Real Estate can be time consuming and it is always recommended that real estate professionals, brokers, teams, agents and investors estate hire experienced SEO consultants to design and implement a comprehensive SEO strategy alowing the Real estate professional to concentrate and put their efforts into what they do best, Real Estate. Many companies rely on the expertise of their IT departments for SEO advice. While some IT professionals may have a working knowledge of standard SEO techniques, they are not always able to keep up with the changes, algorithyms, rules, growth or content issues that will affect rankings for a business.
One of our clients Mortgage Relief Solutions only gets calls that pertain to their niche and they love it! When a potential client types in "take over my mortgage payments" or "take over my house payments"
Mortgage Relief Solutions is not only found, but most importantly gets conversions=Clients!
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